[01] LinkedIn Outbound

LinkedIn outreach that builds real pipeline.

We optimize your profile, run targeted connection campaigns, and build multi-touch sequences that turn LinkedIn connections into qualified conversations. Your team shows up to the calls.

55–68%
connection acceptance rate (blank requests)
4 touch
sequence per connected prospect
Day 1
campaigns can start same day

[02] What's included

Everything to run LinkedIn outbound.

Profile Audit & Rewrite

We rewrite your headline, about section, and featured block around a real value proposition. A prospect checks your profile before deciding whether to reply — it has to convert.

Connection Campaigns

Targeted connection requests sent to your ICP — blank, not pitchy. Blank requests get accepted 55–68% of the time. We handle the targeting and sending volume within LinkedIn's limits.

Multi-Touch Sequences

Four-touch message sequence after each connection: builds context, demonstrates value, asks a specific question, makes a soft ask. Personalization at every step.

Content Strategy

We plan content posts that warm up your audience before outreach hits. Prospects who've seen your name twice reply differently than first-touch cold contacts.

Acceptance & Reply Monitoring

We track acceptance rates, reply rates, and conversation quality daily. If something's off, we adjust the message or targeting before it compounds.

CRM Handoff & Reporting

Qualified conversations handed off to your CRM with context. Weekly reports on acceptance rate, reply rate, meetings booked, and pipeline created.

[03] How LinkedIn outbound works

From profile fix to booked meeting.

01
01/04 — Profile

Audit & rewrite your profile

We rewrite headline, about, and featured section around your value proposition. Every prospect checks the sender's profile before replying — it has to read as credible.

  • Profile Audit
  • Headline Rewrite
  • Featured Section
02
02/04 — Connect

Send connection requests to your ICP

Blank connection requests sent to a curated list of your ideal accounts. We handle the targeting, daily volume caps, and safe sending within LinkedIn's limits.

  • ICP Targeting
  • Connection Campaigns
  • Volume Management
03
03/04 — Sequence

Run a 4-touch message sequence

After each connection: build context → demonstrate value → ask a specific question → soft CTA. No pitch in touch one. Personalization in every message.

  • Message Writing
  • 4-Touch Sequence
  • Personalization
04
04/04 — Book

Qualify replies and book meetings

We review every positive reply before it reaches you. Conversations that don't match your criteria get filtered. Qualified ones go straight to your calendar.

  • Reply Handling
  • Qualification
  • CRM Handoff
  • Reporting

[04] Channel comparison

Email vs. LinkedIn.

Email Outbound LinkedIn Outbound
Setup effort Higher — domain, DNS, 3–4 week warm-up Lower — profile rewrite, no DNS work
Speed to first reply Slower — warm-up delays real volume Faster — campaigns can start same day
Volume capacity High — hundreds of sends per day Moderate — LinkedIn limits apply
Best for Scaling volume once warmed Building trust before the pitch
Trust signal Lower — inbox is crowded Higher — social proof visible
Best paired with LinkedIn (same accounts, two angles) Email (same accounts, two angles)

[05] Who this is for

Built for B2B companies that sell on trust.

LinkedIn outbound works best for companies where the buyer's trust in the sender matters. Professional services, consultancies, agencies, and high-ACV SaaS deals where a single decision-maker needs to believe in you before agreeing to a call.

We also run LinkedIn alongside email for the same accounts — two touchpoints, one pipeline, better conversion than either channel alone.

  • B2B professional services where credibility closes deals
  • SaaS with long sales cycles and multiple stakeholders
  • Founders who want to build a personal brand while doing outbound
  • Companies that tried email and want a second channel
  • Teams hitting LinkedIn volume ceilings doing it manually

[06] Get started

Ready to turn LinkedIn into a pipeline?

Book a 30-minute strategy call. We'll audit your profile, map your ICP, and show you what a 30-day LinkedIn outbound plan looks like.

Step 1 30-minute call — profile audit and ICP mapping
Step 2 Profile rewrite, targeting, and sequence writing
Step 3 Campaigns go live — qualified conversations appear

[07] Also consider

Email Outbound

Hit the same ICP from email — dedicated domains, verified lists, and multi-touch sequences that land in inboxes. Run alongside LinkedIn for a coordinated two-channel program.

See Email Outbound →