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Email Outbound

Cold email that
actually gets replies.

We build and run your entire cold email engine — from domain infrastructure and list building to copywriting and optimization. You get booked meetings. We handle everything else.

45%+

Average open rate

8–12%

Positive reply rate

<14 days

Time to first send

What It Is

The most scalable channel in B2B sales.

Cold email is still the highest ROI outbound channel when done right. The problem? Most teams get it wrong — wrong lists, weak copy, broken infrastructure, zero testing.

etherGTM builds your email outbound engine from the ground up. We own every layer: infrastructure, targeting, messaging, and continuous optimization. Your team just handles the replies.

Who this is for

  • B2B companies with defined ICPs

    You know who you want to reach. We help you reach them at scale.

  • Sales teams with no time to prospect

    Your closers should be closing — not spending hours on list building.

  • Founders doing outbound themselves

    Hand off your outbound so you can focus on product and customers.

  • Teams with poor deliverability

    We fix broken email infrastructure and get you out of spam.

What's Included

Everything you need.
Nothing you don't.

Every engagement includes the full stack — no add-ons, no surprises.

ICP Definition & Targeting

We work with you to define your ideal customer profile by industry, company size, title, tech stack, and buying signals — then build lists that match exactly.

Verified Prospect Lists

Every contact is sourced, enriched, and triple-verified. We use a combination of data providers and manual research to ensure high-quality, deliverable addresses.

Domain & Email Infrastructure

We set up sending domains, configure SPF, DKIM, and DMARC, run warm-up sequences, and manage inbox rotation — so your emails land in primary, not spam.

Personalized Copywriting

Our copywriters craft subject lines and email bodies that read like they were written just for that person — because they were. No templates. No spam triggers.

Multi-Touch Sequences

We build multi-step follow-up sequences — each touchpoint adds new context rather than just bumping the thread. Typically 4–6 emails over 3 weeks.

Weekly Reporting & Optimization

Every week you get a clean report: open rates, reply rates, meeting rates, and what we're changing. We A/B test subject lines and angles continuously.

The Process

How we run your email campaign.

A proven five-step system built on thousands of campaigns. Every step is documented, measured, and handed back to you transparently.

1

Discovery & ICP Alignment

We kick off with a deep-dive session to understand your product, positioning, and ideal buyer. We document the ICP with enough precision to build targeted lists and write copy that resonates — not just demographic filters.

2

Infrastructure Setup

We provision sending domains (separate from your main domain), configure SPF, DKIM, and DMARC, set up email accounts, and run a 2-week warm-up sequence before the first send. This protects your deliverability from day one.

3

List Building & Copy

We build and verify your prospect list, then write the full sequence — subject lines, openers, value props, CTAs, and follow-ups. Each email is reviewed against deliverability and spam-trigger checks before going live.

4

Campaign Launch

Campaigns go live with controlled sending volumes to protect sender reputation. We monitor deliverability, open rates, and bounce rates daily — pausing and adjusting if anything looks off.

5

Optimize & Scale

Week over week we A/B test subjects, angles, and CTAs. When we find a winner, we scale volume. You get a weekly report with results, changes, and next steps.

What to Expect

Results that move your pipeline.

45%+

Open Rate

vs. industry avg of ~21%

8–12%

Positive Reply Rate

interested prospects only

<0.1%

Bounce Rate

verified lists + warm infrastructure

30 days

To First Meeting

from kickoff to booked calls

Results vary by industry, ICP, and offer. The numbers above represent averages across our active client base. We'll give you a realistic forecast based on your specific market during our strategy call.

Also Consider

LinkedIn Outbound

Pair email with LinkedIn for multichannel coverage. Same ICP, different touchpoints — dramatically higher conversion when both channels work together.

See LinkedIn Outbound

Let's build your
email outbound engine.

Book a free 30-minute strategy call. We'll audit your current setup, map out a campaign plan, and give you a realistic picture of what's possible.

Book My Free Strategy Call

Free 30-min call · No commitment