Cold email's average reply rate dropped to 3.43% in 2026. Here's the complete system — targeting, infrastructure, copy, sequences, and reply handling — to consistently hit 5–10%.
Most B2B startups overbuild their GTM stack before finding product-market fit. Here's the framework for picking the right tools at the right stage — without wasting $50k on software you'll replace in 6 months.
Claude won't write your cold emails for you. It will make the person writing them 5× faster — if you build the right prompt workflow. Here's exactly how.
The exact steps to run founder-led outbound: set up cold email and LinkedIn, write sequences that get replies, and book your first meetings.
Inbound is a great channel until your category gets crowded or your CAC creeps up. Here's how to build a GTM motion that doesn't wait for someone to find you.
